Wednesday, 8 March 2017

Ethnography in a digital world



“Yet, even when they are conducted primarily online, relationships cannot be purely digital.”
This quote really interested me. In the context of the reading, its author was writing about relationships through social media, presumably positive ones such a romantic or platonic friendships. However, this line made me think about cyber-bullying and how the removal of oneself from the real world can make you feel as though your actions don’t impact anyone in the real world. People often talk about ‘victimless crimes’, when you are not confronted with another person, anything you say or do in your eyes could seem victimless. I would be interested to read more into cyber-bullying from the perspective of the cyberbully, what goes through their heads, if anything, when they target their victim.

At first when going through this weeks reading, I didn’t really understand what was meant when digital ethnography was described as ‘open’. After thinking about it I’ve come to realise, the reach of the digital world transcends the boundaries of that of the real world. I’m part of multiple Facebook groups for photography, different television programs, politics, film, the other members of these groups spanning from countless reaches of the globe. This seems like a simple preach of the joys of social media, however when you look deeper into it, each group is entirely different. The unwritten rules and social norms of each group differ drastically, I couldn’t speak the same way on a page about Ruth Bader Ginsburg that I do on a page about cartoons from my childhood.  The kind of posts differ massively too, the collective for every group having an understand of what the audience wants. 

These are interesting times. What with the state of politics over the last few months, environmental crises and the sudden boom in celebrity culture, it’s safe to say the events of today will be in the a-level history books of the future. I can’t help but be amused by the notion that one day, students might read over ethnographic research from internet meme Facebook groups.

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